CBS saw viewership spike when Katie Couric interviewed Sarah Palin, but overall the broadcast networks did not share in the campaign ratings surge.
CBS saw viewership spike when Katie Couric interviewed Sarah Palin, but overall the broadcast networks did not share in the campaign ratings surge.

“Mass media consumption is generally down,” said Maryanne Reed, dean of the journalism school at West Virginia University. “I think there will be a significant retrenchment in TV news now that this is dying down. They spent a lot of money covering this election. You wonder what they will be willing to pay several months down the road.”

The good news for viewers is that the long national ordeal is finally over. We now return you to your regularly scheduled programming.

Or do we?

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